SEAT Barcelona

The new SEAT was presented to the public in Barcelona - the contrast between the agile city-center and the cosy beach-atmosphere were a perfect match for that event.
I invented a whole action-parcours to test-drive the car in various conditions. My artworks based on GPS coordinates of famous Rallye Tournaments and inner city highlights.

The SEAT project in Barcelona was tricky because we had to deliver a perfect planning of the whole area without even seeing it live.
The solution were extensive 3D modeling sketches to get a feeling for the place.