Presenting an artistic environment

The new SEAT was presented to the public in Barcelona - the contrast between the agile city-center and the cosy beach-atmosphere were a perfect match for that event.
I invented a whole action-parcours to test-drive the car in various conditions. My artworks based on GPS coordinates of famous Rallye Tournaments and inner city highlights.

From the Lab

This is how i work

The SEAT project in Barcelona was tricky because we had to deliver a perfect planning of the whole area without even seeing it live.
The solution were extensive 3D modeling sketches to get a feeling for the place.

Some more impressions...

Thank you for watching!